Hyatt Place Hotels

In 2013, we were tasked to refresh the Hyatt Place brand identity in an effort to drive cohesiveness and align with brand personality.

The new visual identity was tested with users and non-users in North America. Results showed that the identity has 80% appeal and 90% agree the design represents a modern and comfortable brand without being too playful, proving the design communicates the brand in a clear and concise manner.

This new identity was executed in the 192+ hotels worldwide.

Services: Art Direction, Design, Tagline Design, Visual Identity, & Illustration

All work and the trademark Hyatt and related marks are trademarks of Hyatt Corporation.

All Rowdy Tiger Raised Z Bar The Superior Dispensary Grand Hyatt Trunk Club Naf Naf Grill Eating Well With Heather Rose Hotel The Colorado Hotel LeVeque, An Autograph Collection Hotel Small Cinema Hyatt Place Hotels Hyatt Ziva & Zilara Andaz Hotel Phillips, A Curio Collection Hotel Molly's Kitchen & Bar Molly's Bakery The Inn at Mollys Social Is A Behavior

Rowdy Tiger Raised Z Bar The Superior Dispensary Grand Hyatt Trunk Club Naf Naf Grill Eating Well With Heather Rose Hotel The Colorado Hotel LeVeque, An Autograph Collection Hotel Small Cinema Hyatt Place Hotels Hyatt Ziva & Zilara Andaz Hotel Phillips, A Curio Collection Hotel Molly's Kitchen & Bar Molly's Bakery The Inn at Mollys Social Is A Behavior